Apple recently unveiled its groundbreaking mixed-reality headset, the Apple Vision Pro. With its advanced features and impressive capabilities, it’s set to surpass its competitors. However, it seems that Apple is not stopping there. According to a report by Bloomberg’s Mark Gurman, Apple is already working on a more affordable version of the headset to make it accessible to a wider audience.
It’s no surprise that Apple is thinking ahead and already planning the next move in its product lineup. However, the introduction of a cheaper model comes as a pleasant surprise. Typically, Apple follows an upward trajectory with its products, releasing upgraded versions with more advanced features. But with the announcement of the Vision Pro, it’s safe to assume that a more affordable version, possibly named the Apple Vision or Apple Vision One, will be released.
While a cheaper version of the Apple Vision Pro is exciting news, achieving a lower price point may pose a challenge. Gurman highlights that the Vision Pro’s price tag of $3,499 is already close to the cost of manufacturing. One potential cost-saving measure could be removing built-in speakers and relying on separately purchased AirPods for audio. Other suggestions include using lower-quality screens or eliminating the 3D camera. However, compromising on these features may not be in line with Apple’s commitment to top-notch quality.
So, how much cheaper can we expect the more affordable version to be? According to Gurman, with improved production processes, economies of scale, and a cheaper frame, the price could be reduced by several hundred dollars. While this is a step in the right direction, it’s important to note that the Apple Vision Pro will still remain a premium purchase, unlike the more affordable iPhone SE compared to the iPhone Pro models.
Apple’s focus will likely be on maximizing economies of scale rather than downgrading components to achieve a lower price point. Gurman predicts that the more affordable model will hit the market by the end of 2025. Additionally, he suggests that Apple has plans for a second Pro version with a faster processor, following its strategy of offering standard and Pro models across its product line.
It’s evident that Apple is making a significant investment in the Vision Pro and its future iterations. With its innovative technology and commitment to pushing boundaries, Apple aims to redefine the mixed-reality experience. As consumers eagerly await the release of the Vision Pro and its more affordable counterpart, it’s clear that Apple is determined to lead the way in the headset market.
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